With this guided tour, on the occasion of Fashion Week and beyond, we get to know the Fashion Quadrilateral from a new perspective, rediscovering in the heart of Milan the history of Milanese streets, palaces, fashions and customs. Starting from Piazza della Scala and the Galleria Vittorio Emanuele II, which in the past was the hub of the activity of tailors, workshops and cafes frequented by the city’s bourgeoisie, we cross the streets and squares of the center to reach the real Quadrilatero, the district that runs between Via Monte Napoleone, Corso Venezia, Via della Spiga and Via Manzoni, until we end the tour in the courtyard of Palazzo Morando. A corner of the city that in its sober elegance reveals more than others its Milanese-ness and the evolution of an all-Meneghine excellence, fashion.
A tour of the elegance of the Fashion Quadrilateral
In La Scala Square, it is easy to enter the world of entertainment, thanks to the story of one of the most eagerly awaited events by the citizenry and the entire world of the theater, namely La Scala’s premiere, with an eye also on the sartorial tradition from which the costumes of La Scala’s stage are born. Along the streets that historically define the Quadrilatero della Moda (Fashion Quadrilateral), there will be many palaces and places that evoke the history of Milanese fashion, well before the advent of 20th-century brands… Starting with Palazzo Belgioioso, the past home of Cristina di Belgioioso, a great icon of elegance also portrayed by Francesco Hayez. An unavoidable stop will then be the Poldi Pezzoli Museum, on Via Manzoni, which in its rich collection of works of art boasts the presence of one of the female portraits of great and unquestionable delicacy and refinement: the Dama del Pollaiolo, emblem of Renaissance beauty and symbol of the museum itself, whose reproduction also stands out in the outside courtyard of the house-museum.
Breathe in the essence of Milanese fashion
Still on Via Manzoni, among the shop windows of the most sought-after maisons, it is impossible not to descend into the world of contemporary fashion to get to know the realm of Giorgio Armani, who right in the Quadrilatero has established the Emporio Armani and the Armani Hotel. From Via Monte Napoleone to Via Santo Spirito to Via del Gesù and Via Sant’Andrea, we find ourselves in the courtyard of Palazzo Morando the worthy conclusion of a tour dedicated to the Fashion Quadrilateral. Palazzo Morando Costume Moda Immagine, on Via Sant’Andrea, is par excellence the place to breathe and relive the essence of fashion in Milan. Staying in the courtyard setting, our guides will tell you about the fascinating history of the palace that ultimately belonged to Lydia Caprara di Montalba, where today a very rich collection of clothes and costumes is preserved, allowing you to trace the history of fashion from the 17th century to the early 20th century.