From Brera to Porta Nuova – Private Tour

The thousand identities of the Brera District

So many identities, for Milan’s most picturesque neighborhood, to be known in a guided itinerary that can always be exclusively customized and capable of rediscovering its many facets.

Brera has the face of old Milan, with its beautiful period houses, wooden ceilings, and narrow cobblestone and cobblestone streets. It has the romantic and bohemian face of the artists, of the clubs frequented by journalists and writers, of Milan’s most famous brothels, between Via Fiori Oscuri and Via Fiori Chiari. It has the sacred face of the Churches of San Marco, Santa Maria del Carmine and San Simpliciano. It has the face of creativity, fashion and design. It has the mysterious face of a fortune teller, of the compounds of the ancient Farmacia Erba, of the fragrances of the perfumery arts that dialogue with the essences of theBrera Botanical Garden. But Brera, from “breda,” a wild, unbuilt place, a land of woods and gardens, also has the green and liquid face of the Milanese suburbs, when the waters of the Navigli still passed here, flowing alongside historic stores, green gardens and ancient palaces. Here, today, the city’s transformation is most evident, where the Porta Nuova skyline has given Brera a unique view of the new Milanese skyline: futuristic, sustainable, increasingly green!

Milan rising upward in the name of sustainability, from Brera to Porta Nuova

From the ancient heart of Brera to the modernity of the squares and streets that now run through the redeveloped Porta Nuova district, a new frontier of urban sustainability and urban design. Looking upward, participants accompanied by our guides observe with astonished curiosity the almost bizarre creativity of the shapes of skyscrapers, glass sculptures signed by internationally renowned Archistars: the cornices of theUnicredit Tower in Piazza Gae Aulenti, which get thinner and thinner following a concentric motion toward the highest point in the sky; the multifaceted surfaces of the Diamantone, with blue and petrol, pink and orange tones changing from dawn to dusk; the lush vegetation of Stefano Boeri’s Bosco Verticale, overlooking the Biblioteca degli Alberi, a public park designed as a botanical garden of contemporary conception.

Architectural excellence and culinary excellence

In the shadow of the skyscrapers of Porta Nuova and a few steps from the typically Milanese streets of Brera, the marriage of tradition and contemporaneity also takes place in the kitchen, in an essential stop among the neighborhood’s addresses! The culinary excellence of Lombardy and all Italian regions finds expression in the Eataly Milano Smeraldo project, a regeneration of the neighborhood’s historic theater. The right place to live an innovativegastrocultural experience, immersing yourself in the colors, scents and flavors of the market and enjoying ataperitif time the most appetizing delicacies of made in Italy, in an area reserved for guests.

In collaboration with

• Event customization for date, time, schedule and timing according to client and participant needs
• Pre-event counseling, organization and management and development of the detailed program
• Assistance on the day of the event until the conclusion
• Welcome of event participants
• Guided tour, if provided, by Neiade Tour & Events’ professional guides, also upon request in languages other than Italian or English
• Exclusive reserved location/means of transportation if provided

• Organizing cocktails, lunches and dinners, and convivial moments in dedicated areas or exclusive reserved locations
• Ability to combine the event, in selected locations and business endowment, with product presentations, meetings, press conferences
• Processing supporting materials
• Hostess service during the event also for sampling activities and distribution of products or promo material
• Transfers by NCC, minivan and bus
• Professional photographer throughout the event
• Proven suppliers for dedicated setups