Courtyards, flowers and scents in the green heart of Brera – Private Event

An exotic journey into the green heart of Brera

In the maze of cobbled streets of Brera, the scents of a distant past resurface, to be captured thanks to an unforgettable guided walk. From the scents of woods and ortaglie of the ancient braida to the resinous essences of theBrera Botanical Garden, just a stone’s throw from the boutiques of the Perfume District that dot the neighborhood’s most characteristic streets. In these places in Milan’s historic center, the evocative and imaginative power of fragrances drags one on a journey to faraway places: the fragrant notes of exotic woods; the citrus notes of the wind gliding over the sand of a sunny island bathed by brackish waters; the oriental notes of a Persian tent in the desert in a fairy tale from The Arabian Nights. TheOrto Botanico, known for its exotic plants and home to the surprising installations of the Fuorisalone, is among the most representative stages of a magical combination of nature, history and innovation, a distinctive feature of the entire Brera district.

The scent of water… on the trail of the Naviglio di San Marco

The mysterious evocative power of perfume is also the key to an unprecedented multi-sensory exploration of Milan’s iconic places. From the officinal and floral notes of theBrera Botanical Garden to the impalpable scents of the powders of the nearby Teatro alla Scala, and finally to the musky acidity of the waters of the Naviglio di San Marco , which once crossed the Brera district, joining the Naviglio della Martesana. The traces of the vanished Naviglio, still legible in the urban fabric of this corner of the city, bring us back to the atmosphere of Old Milan and its most typical fragrances, in a narrative that draws on the remotest recesses of individual and collective memory, memories, emotions and sentimental landscapes.

An exclusive experience in the city’s greenest courtyards

Milanese courtyards, it is known, often conceal the most exclusive soul of the city, tinged with the green of plants and flowers that grow, lushly, hidden from the eyes of most. This is the atmosphere evoked by Cortile Flora, the ideal place to have aunique experience, suspended between Brera’s past and the modernity of the nearby skyscrapers of Porta Nuova. Theaperitif, inspired by a green & healthy mood, combines contemporary experimentation with the past of the neighborhood once called Braida, a land of woods and wilderness.

In collaboration with

• Event customization for date, time, schedule and timing according to client and participant needs
• Pre-event counseling, organization and management and development of the detailed program
• Assistance on the day of the event until the conclusion
• Welcome of event participants
• Guided tour, if provided, by Neiade Tour & Events’ professional guides, also upon request in languages other than Italian or English
• Exclusive reserved location/means of transportation if provided

• Organizing cocktails, lunches and dinners, and convivial moments in dedicated areas or exclusive reserved locations
• Ability to combine the event, in selected locations and business endowment, with product presentations, meetings, press conferences
• Processing supporting materials
• Hostess service during the event also for sampling activities and distribution of products or promo material
• Transfers by NCC, minivan and bus
• Professional photographer throughout the event
• Proven suppliers for dedicated setups