Brera between modern showrooms and historic addresses – Private Tour

The thousand identities of the Brera District

Contemporary design and Milanese identity come together in the streets of the Brera district, now home to the Brera Design District and an essential stop for those who want to rediscover the charm of old Milan, in an unprecedented and exclusive guided itinerary. It may be for the narrow cobbled streets, the beautiful period houses, the historic churches of San Marco, Santa Maria del Carmine and San Simpliciano, but it is impossible not to be enchanted in front of the most authentic and romantic face of this corner of the city. This is where artists, writers and intellectuals have gathered over the past two centuries, attracted by the cultural vibrancy of theAcademy of Fine Arts, the neighborhood’s most bohemian establishments and the promises of pleasure of the most famous brothels in all of Milan. Everywhere, in Brera’s maze of narrow streets, the stores of yesteryear, some (few!) historic addresses of which are still preserved: threads of a precious and multicolored fabric, made up of multiple merchandise categories that are today repositories of traditions and trades that are all Milanese.

Historic workshops, showrooms and addresses of excellence, a window to the past of Brera

Accompanied through the neighborhood by our guides, between one showroom and another, we can stitch together the fabric of old Milan just by looking at the nostalgic shop windows that occasionally peep out beyond the most modern and exclusive boutiques in the neighborhood. Color factories and art stores, not far from the Pinacoteca di Brera, antique dealers and silversmiths on Via San Marco, old pharmacies and niche perfumeries, grocery stores and wine shops: addresses selected exclusively for guests, pieces of a pattern that ties in with the city’s histories, legends, personalities and institutions, restoring to us that heritage of craftsmanship and dedication that, for generations, has belonged to Made in Italy and to the cult, all-Meneghine, for industriousness.

Tradition in a goblet

Vintage bottles, old art nouveau-style shelves, fine spirits, labels that tickle the fancy of connoisseurs and collectors: entering one of the historic wine shops in the Brera district is like traveling back in time, attracted by the traditions of food and wine Milan and the fascinating world of wine, Italian and otherwise.Enoteca Cotti on Via Solferino is the ideal stop to savor in a single glass the history of the neighborhood and its transformations, told by the owner’s voice: not just a simple tasting, but an unforgettablewine andfood experience and a journey through the area’s excellent wines, to be experienced in one of the city’s most identifiable corners.

In collaboration with

• Event customization for date, time, schedule and timing according to client and participant needs
• Pre-event counseling, organization and management and development of the detailed program
• Assistance on the day of the event until the conclusion
• Welcome of event participants
• Guided tour, if provided, by Neiade Tour & Events’ professional guides, also upon request in languages other than Italian or English
• Exclusive reserved location/means of transportation if provided

• Organizing cocktails, lunches and dinners, and convivial moments in dedicated areas or exclusive reserved locations
• Ability to combine the event, in selected locations and business endowment, with product presentations, meetings, press conferences
• Processing supporting materials
• Hostess service during the event also for sampling activities and distribution of products or promo material
• Transfers by NCC, minivan and bus
• Professional photographer throughout the event
• Proven suppliers for dedicated setups