Milan’s highest panoramic penthouse, surpassing even the Madonnina, reserved exclusively for one of Italy’s most important pharmaceutical companies, located on the 29th floor of the Breda Tower.
The Bloc Italy, a communications and events agency in the Health world, relied on us to create a leisure moment that could follow the client’s cycle meeting.
The concept of the event was to be able to see things from a different perspective, the need and ability to look at things through another point of view, which allows one to reach a new vision.
To keep with the theme and since most of the guests were non-Milanese, we thought we would offer them the chance to discover the city at 110 meters above sea level, going to unearth, flanked by our architect guides, a hidden site that has been the home of a family for more than fifty years and holds a unique history.
During the visit it was important to emphasize the historical significance of Torre Breda, a structure that has
defied convention and introduced innovative architectural and urban planning concepts to Milan, all while integrating seamlessly with the existing context.
To make the visit even more enjoyable, together with the caterer we coordinated, we accompanied
the tour a standing aperitif at high altitude, surrounded by the city’s spectacular Skyline.
Exclusivity, culture, networking evenings and fun are the main elements that made this event unforgettable and could meet the client’s demands!
