To provide a lasting memory for guests as part of a client PR activity, we thought the famous Toti submarine housed at the Museum could be a perfect setting for an event aimed at new business. Skillful organization and a team of more than 20 people including guides and support staff made it possible for a unique event of about 100 participants to have an exclusive experience among old locomotives, Leonardesque models, and up to the boarding of the “killer of the seas.”