For the“return to presence” after the lockdown of activities dedicated to client cral members, we have designed a fidelity project consisting of several appointments over several weekends between October and November 2021.
With the format of the theatrical tour“Crimes around the Cathedral,” we responded to the client’s need to realize an aggregative moment finally live and safe, in groups of participants of small numbers, outdoors to encourage distancing, more special than traditional walking tours.
Over two weekends and with a choice of multiple time slots during the day, participants were accompanied by our storytellers along the streets and squares walked every day by workers, tourists and citizens, unaware of the blood that was once shed there…
After several surprise encounters with the wandering and lost souls, played by professional actors, guests were able to spend time together enjoying an aperitif or snack (depending on the time of day) in thearea reserved for them at a partner location in Milan’s historic center.
