Corporate events and meetings in Milan can provide an excellent Return On Investment due to their features and benefits. Create a strong emotional relationship with participants and increase one’s network.
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Getting customers to focus on your communication and the story you want to tell. Distracting is easy, capturing attention difficult. The corporate event, thanks to the creativity and organization behind it, is not merely an opportunity to relate to your guests but aunique chance to share an emotional moment with them by increasing the possibility of crossing the threshold of mere formalities together.
When it comes to corporate events, the mistake to avoid is to talk only about your brand or company-the latter are important to you but may not necessarily be important to your guests and invitees.
The focus is always to give something of value to the people we have invited to participate. Something that is important to them in terms of knowledge and experience. This is the reason why among many different types of corporate events and meetings in Milan, we are focused on offering a cultural dimension: because it means giving our and your guests an unparalleled experience in the beauty of Milan’s rich historical and artistic heritage.
We at NEIADE Tour & Events, born 20 years ago as creators and organizers of guided tours of Milan’s cultural heritage, have increasingly specialized in the creation of corporate events and meetings in Milan that have as their core, precisely, the city’s cultural-historical places, some iconic and many unseen. Through constant scouting and a continuous dialogue with the protagonists of culture, we remain daily updated on the possibilities and opportunities that a dynamic city like Milan shows us every day.
Among corporate events, the cultural event is among the most transversal of all because it can interest everyone, of all ages, professions, roles and genders; it is a great conversation starter to entertain clients and guests, an opportunity to chat with everyone, accomplice to the fascination of the place and what surrounds us; finally, let’s not forget that a corporate event in Milan, of a cultural nature, by its very nature is located in prestigious historical and artistic contexts and in locations that are difficult to use or just accessible to the public.
Among many possible corporate events in Milan, why choose a cultural event
It might seem strange, considering the enormous potential̀ of our country in this regard, but, in Italy, enhancing one’s corporate event with a cultural content or location is a possibilitỳ still little known and/or used. Yet the cultural event has characteristics that make it a perfect content for the business world.
Originality: the cultural event differs from classic̀ corporate activities organized for conferences or team building.
Positioning i.e. the perception of the cultural event. Borrowing from marketing the always useful concept of positioning, we can say that the choice of a cultural event leads to a very high perception of the activity and brand. An example? Look among the sponsors of La Scala Theater or those who recently held their presentation in the very nearby Gallerie d’Italia.
Exclusivity: the location is transformed from a mere container into content and true attraction for the participants who are welcomed and accompanied by guides trained to narrate (and not simply expound notions…), tell that art and beauty that the world envies us.
Storytelling: have you ever seen Milan from the top of the Torre Branca, enjoying a great aperitif? Or at the water’s edge along the Navigli? Have you ever experienced what it feels like to visit the Upper Room alone? “Unique” moments are always created in a culturally-driven event, and in more social times than ever, the potential for Instagrammability, for one thing, should never be overlooked.
Customization: most of these activities̀ can be customized and tailored to the company’s need: from simple visual brand presence, to the creation of networking and PR moments, to the creation of an exclusive cultural history trail based on the client’s values.
Italian-ness: for us it may sometimes be taken for granted, but foreign clients or colleagues expect to be led to discover the artistic wonders of our country, which, for a good part of them, otherwise remain read or studied notions, postcards of the past or reviews of the present; all perhaps accompanied by an excellent Italic food and wine experience.
Exclusive Rentals in Milan
event, treat yourself to a top experience aboardthe Red Double-decker Bus or the historic Historic Tram typical of the Milanese tradition! These two vehicles can be rented entirely and thus be reserved exclusively for the event. Accompanied by our guides, you will admire the beauty of the city and discover its history and secrets. Upon request, during the sightseeing tour you can also enjoy a rich aperitif or dinner, immersed in an unconventional and old-fashioned setting.
Services included:
- Personalizzazione dell’evento per data, orario, programma e timing secondo esigenze di cliente e partecipanti
- Consulenza, organizzazione e gestione pre-evento ed elaborazione del programma dettagliato
- Assistenza il giorno dell’evento fino alla conclusione
- Welcome dei partecipanti all’evento
- Tour guidato, se previsto, a cura delle guide professioniste di Neiade Tour & Events, anche su richiesta in lingue diverse da italiano o inglese
- Location/mezzo di trasporto riservati in esclusiva se previsti
Milan has become one of those cities where everyone wants to be there and wants to discover and learn about its cultural offerings, which are much broader than one would think as well as never taken for granted.
According to predictions by Oxford Economics, the number of incoming visitors to the city may break through the 10 million mark (5.7 million arrivals from abroad) in 2026, the year the Milan-Cortina Winter Olympics will be held.
(Source: Tourism Observatory 2023 – Assolombarda).
Milan concentrates 30 percent of all the industrial value added in Lombardy, There are 96 large companies with annual turnover of more than a billion euros – Monaco is home to 83 and Barcelona 30 – and 4,700 multinationals that employ nearly 500 thousand people and generate more than 220 billion euros in turnover
(Source: Evening Courier 10.01.2023)
Of course, it maỳ conceal higher or lower levels of criticalitỳ, from creation to logistics: nothing that cannot be solved if one has an excellent grasp of the city’s cultural fabric, experience, professionalism̀ and creativitỳ; a know-how that we never stop expanding and improving with great curiositỳ and a spirit of cooperation in the service of clients and institutions.
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