Theimmersive experience is among the best examples of team building where you want to create an event in which the Art/Culture value is declined in more technological and cutting-edge forms.
In this case, and as is often the case, we were faced with and solved the need to organize an event in which culture (be it an art exhibition, a private collection, or a location at a museum) was approached in a technologically innovative way that was still playful and usable by guests.
Among the many examples of team building already tested, the choice to propose the immersive experience, led by a digital culture expert, fell naturally due to the physiology of the Client, a leading international company in outsourced technical and IT support services. In fact, the idea of combiningArt, Technology and a convivial moment was even more convincing once we identified the Target and the context of the event, which would be attended by the CEO himself: to focus attention on the offer of excellent digital services in a moment of aggregation and networking offered to C- Level Clients.
After a brief Welcome with soft drinks, then, we chose an experience in which thedigital immersiveness was gradually increasing: we started with an immersive digital art video, moved on to watching a short docu-film with AR Visors, and finally reached the exploration of the metaverse with avatars. The reinforced aperitif, at a dedicated and exclusive area, finally allowed the exchange of opinions and impressions among the guests, fostering their interaction. The support at all stages, from planning to on-site assistance, encouraged the Client to actively participate in both the Experience and the networking moment, fully achieving their goals.
Private events must now increasingly be able to dialogue with new forms of technological expression as well. For us, who specialize in corporate events consulting with a cultural matrix, this embodies an additional challenge: it is in fact clear that not all Augmented Reality or Virtual Reality experiences developed in the cultural sphere are suitable to translate into good examples of corporate team building. Many digital culture offerings dedicated to the Arts, for example, are often disappointingly content-driven and, while technologically advanced, can hardly be counted among the new immersive technologies. Thus, this time, too, we were happy to have found, among a thousand examples of team building, the right solution to help the Client convey to its guests that unprecedented and innovative feeling that, together with the cultural value, was the premise of the event concept.
